The fast food chain backed by Leonardo DiCaprio and the champion driver of Formula One, Sir Lewis Hamilton, who dedicated himself only to serving vegan hamburgers.
The orderly hamburger was forced to close all its points of sale in the United Kingdom after six problematic years in business, since the couple pushed him to the public domain in 2019, the Sun Information.
The exit notes of the chain have confirmed that its British stores are now closing the potential loss of around 150 jobs after Sir Lewis, 40, who became a vegan in 2017, argued that the meat is not only crul is crul to the animals but any contribution to global warming.
He Sun The report details what happened later when consumers quickly came to reject their hyper and plants -based offers:
The establishment of a series of hamburger restaurants in London, as well as a branch in Milan and New York. The latter closed last summer.
But although their foods received praise after its launch, in 2023 the company registered substantial losses and confirmed that half or eight points of sale in the capital would close.
At that time, a company spokesman said: “We are concentrating our efforts in our best performance restaurants: we believe that sometimes a step back is necessary to make a bigger leap.”
A business spokesman since he added: “We have no more comments at this time, apart from confirming that the business has tasks of the difficult decision to close its United Kingdom restaurants.”
FILE/A Cheers Burger sits in the duration of the launch of the meatless meatless meat in London, United Kingdom, on Monday, September 2, 2019. (Jason Alden/Bloomberg through Getty)
Despite raising more than $ 25 million and being valued at $ 100 million in 2023, Burger’s rapid international expansion was of short duration and finally failed for a reason.
No one was buying what they sold.