The Titan Company jewelry division remains optimistic for growth, regardless of fluctuations in gold prices. Ajoy Chawla, CEO of the Jewelry Division in Titan, said Business line That the company remains focused on growth, regardless of fluctuations in gold prices.
Gold prices, which were located in around ₹ 4,400 for 10 grams in 2000 (Bazaar data axis), have crossed the axis of ₹ 1 Lakh or April 22, 2025. Despite this, he explained that the company has observed a growth of higher value segments. “Titan is observing divergent purchase patterns, at sub-₹ 1 Lakh price points, the demand has remained stagnant, while for the purchases of higher tickets, which includes ₹ 1.5 Lakh and more, the buyer’s interest continues to grow, especially.”
Coins and jewelry lead growth
Gold currencies have been a brilliant point, said Chawla, which recorded a 65 percent year -on -year jump (interannual) in Q4Fy25, while smooth gold jewels saw a growth of around 27 percent, which underlines a continuous preference for gold as a decorative element and a financial asset. “
Titan expands Karatage offers to boost affordability
To meet evolving market needs, Titan is now expanding its combination of products in terms of Karatage. Traditionally, offering 22 carat jewelry in Tanishq for weddings and festive clothing, the brand now sees the demand for smooth gold jewels of 18 carats in the north and east of India. “We have introduced 18 carat wedding clothing collections and we are also seeing a good response to light pieces of 18 carats,” Chawla added. Titan now seeks to climb their 18 -carat offers in the Bots Tanishq and Mia brands. While the 9 and 14 carat options have noticable in jewelry with studs through Caratlane and Mia, the company’s movement to expand karatage in smooth gold could open new growth opportunities.
The company, in its quarterly commercial update, said that its National Jewelry Division grew by approximately 24 percent of Aly promoted largely due to the increase in gold prices. While the buyer’s growth remained in a single digit due to segments sensitive to prices that were delayed, the general yield was driven by strong two -digit growth in ticket sizes, he said.
Posted on April 23, 2025