Author: Usama Nisar

In a scroll-heavy world where attention is currency, it’s not the sleek, polished products that often go viral — it’s the oddball, colorful, or weirdly specific ones. Quirky, aesthetic items are dominating TikTok feeds, popping up in Instagram Stories, and getting shared in group chats not just because they’re useful, but because they’re delightfully different. And it’s working. According to a 2023 HubSpot consumer trends report, 73% of Gen Z shoppers say they’re more likely to buy a product if it’s “aesthetic or unique” — even if they don’t need it immediately. That impulse-driven, visual-first shopping behavior is driving serious…

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