Author: Usama Nisar

When it comes to influencer marketing, two platforms consistently lead the pack: Instagram and YouTube. Both are home to massive audiences, creative content, and highly engaged communities—but they’re not interchangeable. Each one offers a different kind of influence. So how do you decide which platform works harder for your brand? It starts with understanding what each one does best—and how those strengths align with your goals. Let’s break it down. Understanding the power of influencer-driven marketing Influencer marketing is meeting audiences where trust already lives. Today’s consumers scroll past ads without a second thought. But when someone they follow—and trust—talks…

Read More