Tata Motors electric passenger vehicles volumes decreased by 13 percent year -on -year to 64,300 units in fiscal year 2015 | Photo credit: Priyanshu Singh
Tata Motors aims to retain a market share or about 50 percent in the electric passenger vehicle segment (E-PV) in the future, even when competition is heated with multiple new expected launches during the next year.
Active year
“Many of the releases have already happened, and they are approaching more. It is a very active year for EV lunches in OEM, so we expect a short -term volatility. But with the actions we are planning to take, let me give more details”, MD, Tata Motors Passenger Vehicles Ltd. and Tata Passenger Electric Ltd, said the duration of the call of earnings Q4Fy25. “Our aspiration is to maintain a market share or around 50 percent, he added.
As part of this strategy, Tata Motors is focusing on four key segments. In the entrance level segment (below ₹ 12 Lakh), where it currently presents more than 75 percent market share with models such as Tiago and Punch EV, the company is working to reduce the price gap with the internal combustion range to drive the steering wheel.
In the highly competitive average segment (₹ 12-20 Lakh), where Tata has a 30-33 percent participation, the company is implementing short-term initiatives and a strategic plan of 18 to 24 months to strengthen its presence is the segment.
In the Premium segment (above ₹ 20 Lakh), which shows a growing promise, Tata prepares to launch the Harrier EV and Sierra EV to capture incremental volumes.
For the fleet segment, where Tata has focused on offering a better cost of property compared to diesel, the company now aims to sacrifice more than CNG alternatives to take advantage of the additional market potential.
Modern demand
The volumes of electric passenger vehicles (PV) of Tata Motors decreased by 13 percent year -on -year to 64,300 units in the fiscal year 2015, mainly due to the moderate demand in the fleet segment. As a result, the company’s market share fell from 73.1 percent in fiscal year24 to 55.4 percent in fiscal year 2015, amid the intensive competition of new models launches.
Although the growth remained silenced in the first half of the 2015 fiscal year, the second half of Saw’s renewed traction thanks to the greatest participation of the OEM and a series of new releases. This is a good omen for the growth of EV in fiscal year26, he said.
Posted on May 14, 2025